Business

Ensuring 24/7 Support for Your Patients

As a healthcare provider, your patients rely on you to be there when they need help; anytime, day or night. Delivering truly comprehensive 24/7 support shows you care deeply about their well-being. It builds trust, encourages medication adherence, and allows you to identify emergencies swiftly. 

Set Clear Expectations

First, you need to explicitly tell patients the paths for reaching you after normal business hours. This could be an answering service number, on-call schedule, or instructions for leaving a message. Make this information highly visible on your website, print materials, and office signage.

Implement an After-Hours Plan

Having multiple providers take turns with on-call duty quickly becomes confusing and prone to miscommunications. It’s better to outsource after-hours call handling to a service designed for this purpose. A medical answering service like Apello employs trained agents 24/7 to efficiently manage incoming calls.

Prioritize Urgent Concerns

An after-hours call could be anything from a frantic emergency to a routine refill request. Ensure the answering service can distinguish urgent cases from non-emergencies using clear protocols you provide. Urgent matters are transferred to the on-call provider immediately.

Document Everything

Instruct the answering service to meticulously log every after-hours interaction; patient name, reason for calling, advice given, etc. These records get securely integrated into your practice management system. This is crucial for continuity of care.

Offer Conveniences Like Call-Back

Not every non-urgent issue requires an immediate call back. Give patients the convenient option to simply leave a message or request a call back during regular business hours, handled through your appointment booking workflow.

Build in Redundancies

A single point of failure is never acceptable when people’s health is at stake. Use an answering service with multiple built-in redundancies like backup phone carriers, generators for emergency power, and other layers of resilience.

Address Barriers Like Language

A professional answering service can provide translation services for callers who don’t speak English fluently. This ensures you can communicate clearly and provide proper care, overcoming language barriers.

Let Patients Text or Message

Many patients, especially younger ones, prefer the convenience of text or messaging over phone calls. Explore services that let patients text for medical advice, appointment booking and reminders, all promptly handled by a well-trained agent.

Build Two-Way Patient Portals

Giving patients an online portal to schedule appointments, access records, and message your staff provides another 24/7 channel for non-emergency inquiries. You control which messages get prioritized for immediate attention.

Educate, Explain, and Follow-Up

Take advantage of every interaction to educate patients, explain advisories clearly, and outline the next steps to improve understanding and adherence. Then make sure all commitments to follow up are met to reinforce your reliability.

Ensure HIPAA Compliance

Partner only with answering services that have rigorous, proven HIPAA-compliant privacy and security standards governing how they manage protected health information.

Conclusion

In healthcare, there’s no substitute for being available to patients around-the-clock, whenever they need you most. With the right mix of technology, processes, and safeguards, you can absolutely make 24/7 support a pillar of your practice. It shows a level of care and commitment that will set you apart from other providers.

Achieving true 24/7 accessibility requires an upfront investment of time and resources. But it pays endless dividends in patient satisfaction, improved outcomes, and strengthened relationships built on trust. Your patients will feel a sense of security and comfort knowing you’re always just a call, text, or click away if they need you.

Don’t let your practice be limited by normal business hours. You’ll gain a competitive advantage while upholding your duty to provide the highest standard of care. In healthcare, 24/7 attentiveness and availability can be the difference between positive outcomes and preventable complications. 

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